21 Day Project

Prompt

1. Pick something you want to do every day for the 21 days of the project.

2. Choose 2-5+ constraints that will focus your effort.

3. Get creating!

Process

1. Create storyboards

2. Present rough cut for critique

3. Final critique

Constraints

1. Visualize/communicate a different phrase or message  

 - Different phrase each day, 7 phrases per week:

2. Format: 1219 x 1615

3. Colors: Red, blue and yellow

4. Style: A different style for each week: scrapbook, retro and modern

Medium

• Procreate

• Adobe Illustrator

 Why I chose these constraints

The main constraint I wanted to focus on was the message each day in order to develop my skill of visual communication. The style and colour constraint were primarily to narrow down my options so I could focus on communicating the intended message.

Reflection

Overall Insights

•  I really liked the idea of the project where I force myself to put some time aside to be creative

• I was initially being a perfectionist, always trying to create the best work

•  On days with a heavier workload I tend to put out design of lower quality

Design Principles that I Leveraged

-Asymmetry: avoiding placing focal points in the center, playing with strategically placing elements to create the most interesting movement.

- Contrast: I would take into the colour of pictures and words especially because I was constricted to primary colours

- White space: I kept in mind how I could intentionally leave space for the eye to rest as to avoid overwhelming the viewer.

- Colors: Despite having color constraint I would try using various hues to create the most interesting color combinations.

Daily Time Constraint, Getting into the Open/Creative State

• It was usually the hardest to get into the creative state when I was under the most pressure or when I didn’t plan the design the day before

• I would usually get into the creative state unintentionally for example during my commute to school or before I fell asleep

• The daily time constraint was a negative and positive aspect simultaneously.

  • Negative — I like to take some time to step back from my work and approach it after some time for a fresh perspective.

  • Positive — the day constraint prevents me from being a perfectionist and accepting my work by the end of the day.