American Light x Rooftop DJ Weekends
American Light x Rooftop DJ Weekends
Embedded Files
Project Overview
Project Overview
Combine Rooftop DJ Weekends banner with Samuel Adams American Light branding
Tools
Tools
Adobe Illustrator
Adobe Indesign
Iterations
Iterations
First Version Feedback: Add Samuel Adams logo above "American Light"
First Version Feedback: Add Samuel Adams logo above "American Light"
Second Version Feedback: Make skyline dark blue and make "presents" smaller in white
Second Version Feedback: Make skyline dark blue and make "presents" smaller in white
Final Version!
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.Final Version!
Reflection
Reflection
Afterthoughts
This was the first major project I worked on at BBC, and it came with a tight 24-hour deadline—a challenging but exciting experience. Thankfully, having pre-existing templates made the process smoother. Seeing the massive banner in person at the Samuel Adams Taproom was incredibly rewarding!
Reflection
Reflection
What I would have done differently
The text sizes of "American Light" and "Rooftop DJ Weekends" are quite similar. Increasing the size difference between them would create a stronger visual hierarchy and improve the overall design clarity.
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