American Light x Rooftop DJ Weekends

Project Overview

Combine Rooftop DJ Weekends banner with Samuel Adams American Light branding

Tools

Iterations

First Version Feedback: Add Samuel Adams logo above "American Light"

Second Version Feedback: Make skyline dark blue and make "presents" smaller in white

Final Version!

©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.

Reflection

Afterthoughts

This was the first major project I worked on at BBC, and it came with a tight 24-hour deadline—a challenging but exciting experience. Thankfully, having pre-existing templates made the process smoother. Seeing the massive banner in person at the Samuel Adams Taproom was incredibly rewarding!

Reflection

What I would have done differently

The text sizes of "American Light" and "Rooftop DJ Weekends" are quite similar. Increasing the size difference between them would create a stronger visual hierarchy and improve the overall design clarity.