CEO Office Art
CEO Office Art
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Project Overview
Project Overview
A 5ft x 10ft office art mural for the CEO.
Tools
Tools
Adobe Photoshop
Proposal
Proposal
Since majority of the art at the office was illustration, I wanted to create art centered around photography like a collage.
My first idea was to represent three of Boston Beer's brands and their products in a surreal style. My second idea was to make a Boston themed collage since the CEO, was a huge Boston guy.
Ultimately, we decided to go with the
second idea!
Iterations
Iterations
First Version Feedback: Add more textures, make more visually appealing
Second Version Feedback: Feels too crowded, make Fenway Park focal point and the rest surrounding it
Third Version Feedback: Still feels too crowded, make majority buildings into overlays and remove "For the Love of Boston"
Final Version!
©2024 The Boston Beer Company, Boston, MA. All rights reserved. Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title, and goodwill remain the property of The Boston Beer Company, and use of the artwork is limited to the designer’s portfolio only.Reflection
Reflection
Afterthoughts
Working on this project alongside my usual work routine felt refreshing. I thoroughly enjoyed collaborating with Michael's assistant, and it was exciting to be part of a long-term project.
What I would have done differently
I was highly focused on meeting the deadline for this project, but in hindsight, I wish I had spent more time exploring ideas in the early stages. There was an opportunity to create multiple iterations initially before narrowing them down.
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